

Brand Story
Goals
Techies Gadstore is a one-stop-shop for high-quality gadgets and tech accessories. They are committed to ensuring customer satisfaction by providing chic and reliable everyday tech essentials at a lower price.
1. Set-up and optimize the social media accounts.
2. Increase social media awareness.
3. Engage and gain credibility among the audience.
4. Drive traffic to the website.










Education :
Sharing tips and tricks is a great way to increase engagement and reach more audiences.
II.
Warms people up to the products



A content pillar is a subset of topics or themes which create the foundation of the overall content strategy.
Promotions :
I.
Drive traffic to the website and online purchases.
The main reason
Conte
nt Pilar
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Be human
It’s important to give the brand a heart and have a personality.
V.
Conversation :


Connection :
According to Wunderman, 79% of customers say that they want brands to show that they “understand and care” about them before they buy anything.
IV.
Build relationships



Inspiration :
It increases the authenticity of the brand and boosts engagements.
III.
Encourage one another


